Proposal

Child Line Campaign.

Audience – Our target audience are teenagers roughly 11- 17 and our secondary audience would be people around our primary audience such as teachers, parents, older siblings, classmates etc.

Purpose – Our main Purpose is to let teenagers know that whenever they have a problem and they feel like nobody is there, child line will be there for them whenever they need them so we want to encourage more teens and children to talk about their issues to someone they trust if not childline to help stop what they are going through and to prevent it from happening to others.

Platform – we want out campaign to be available on TV on channels mostly mainstream channels where children, teens and adults would be watching and also on YouTube on the sides or before videos.

Brief/summary – Each teenager have a problem of their own problems and take it out on each other therefore everyone has a problem of their own. These problems consist of Bullying, Relationships, emotional abuse and domestic violence. We want to show a character called Chantelle who is in a domestic relationship and has a heated argument with her boyfriend and he puts her down emotionally and eventually calls child line for help. We don't want to use violence as our target audience are young viewers. Other storylines are Jerome getting cyber bullied and Abdullah getting g pressured by gangs.

Length – We aim for our campaign to be 1:00-1:30. We think this is enough time to show all we want to show without dragging out the story and making it long.

Images - in our campaign we will include videos that we would have created ourselves. These videos may include Children crying. Walking alone and captions

Logistics – we can use the TV studio, Performing& arts studio to film although we may not use these as we want our campaign video to be realistic showing the daily routines of the characters’ lives which would be based in places more like outside in corridors etc.

Resources – lights, camera, and tripod - these resources are given to us and we may use other props.

Brainstorm

Primary research-survey

Create your own user feedback survey

Secondary research- S.W.O.T

Secondary research: Campaign

S.W.O.T

      Strengths:

• We were able to gain more information.
• It’s free to research information we need therefore there was no loss of money.
• We were able to know that abuse happens to both genders (girls and boys).
• We had a clear target audience (Teenagers 16-19 year olds living in North and east London).
• We were able to analyse whether friends or family were trusted for these teenagers to talk to them whether they needed help therefore we knew that if they weren’t trusted ChildLine would be instead.
• All questions helped with our campaign.
• With our Quantitative it helped us know the percentages for our questions in our survey.
• Open questions helped us gain qualitative data

Weaknesses:

• We didn’t get many people to answer our survey therefore it delayed our analysis.
• The ratio of girl to boys was not equal meaning it wasn’t a fair investigation.
• We couldn’t find everything that we wanted to research to help us back up our campaigning ideas with more ideas on what to do.
• Although we gained information from the internet not everything could be believed as anyone could write anything on the internet.
• It was time consuming.
• We lacked a wide audience due to the fact we were only able to ask questions to people in our media class.

Opportunities:

• The survey helped with our pre-production.
• We were able to know whether our target audience would agree with our campaign.
• We will help the audience have a broader awareness due to child abuse and help them realise that hitting a child isn’t the only abuse. They can be abuse through physical and verbal abuse too.

Threat:

• If there is any other campaign that has the same message as our group it would be harder to tell which campaign is which especially if their storyline is similar to ours.
• People may use the copyright legislation on us if we haven’t don’t our research in depth and coincidentally have the exact same storyline as another campaign that already exist in the media production.
• We may offend different ethnicities if we are not careful with the way we represent ourselves, For example; If all our characters are black the audience may analyse that in a different content and therefore make a conclusion that all black citizens behave in a negative manner.
• Our campaigns when promoted must be secure. There have been many signs of hackers using other campaigns to twist and manipulate their audience. This is a large problem therefore we must make sure that all our accounts are secure and safe causing no problems on social media.

Primary research- S.W.O.T

Audience research

Primary research:

Strengths:

• We have a strong plot which helps us with our campaigning idea
• The message (ChildLine)
• Lighting
• Location
• Props
• Sound
• Purpose
• As the college provides us with equipment our research will be free

Weaknesses:

• No script for our dialogue
• No secured location
• Cameraman
• We don't know if what we find is reliable

Opportunities:
Our campaign may go viral via social media meaning that our message will be known to teenagers which are our target audience and even adults and children being our secondary audience.  Our campaign can be turned into a published advert that would be hung up on buses, billboards, TV adverts.

Threats:

Other campaigns may have the same plot as our campaign meaning there will be some competition within the moving image media industry. There may be another campaign which already exist that has the same plot and it may seem like our team has acted upon copyright. We must also find a way not to offend the public.

Primary research- Survey analysis

Survey analysis from BlessingAnakambi

Case of DIY and social media