Unwomen poster
The purpose of the unwomen poster is to inform the audience
of how women may feel and to portray the fact that women do not have the
freedom of speech whatever skin colour they are. The target audience for this
campaigning poster would be the female audience with the secondary audience
being any male viewers as they would like to spread what is going on behind
closed doors and in other countries. It may relate with a wide area of the
audience as many women/teenage girls may feel like they are also being treated
in this manner therefore they will be able to find out more information as the
poster is eye catching and formal and a reliable source. In addition to that
the poster also communicates with the audience as it has visuals of women who
may have also experienced the feeling of no freedom of speech.
The message they are sending is that there are young women
within this generation which have experienced this or are still being a witness
of this act therefore it needs to become well known and stopped before it
becomes out of hand. This has been shown through the use of text which has been
wrapped within the poster above each female models mouth. Also the pictures are
close ups so the audience can see the feeling within the eyes of each model and
feel sympathy for women going through this. The mood for the poster is serious
and dynamic so the audience don't get distracted and focus on the main points
of the poster and so that the audience can have an emotional reaction to the
poster which may persuade them to help. The
genre of this poster is non-fiction as it is based on reality. The organisation
use dark colours to connote how the victims feel and has used a white search
box as it is a contrast between black and makes it easier to read and get the
message across. Typically posters include both textual and graphic elements, therefore the poster is designed to be both eye-catching and informative.
Unwomen website
The purpose of the website is to give the public more
information about the campaign that they may need to know; it is also
there as another platform for the audience to view the campaign and
learn more about what they are about as it has videos to help them have a
better understanding of the women that do not get freedom of speech on a daily
bases. They have the same audience as the poster and the moving image campaign
as they are different forms of promoting platforms for one organisation.
The mood from the website is different from the mood of the poster as the
poster is to catch the audience’s attention whereas the website is where the
audience may go to find extra information. The websites mood is calm and relaxed;
this is as the audience are now familiar with the organisation if they have
already seen the poster which may be promoted on many different devices. The
brand identity here is friendly so that the audience can feel calm and like
they are now a part of the organisation.The colours used are blue, orange and, white. This is as white is a neutral colour and blue and orange are slightly harsher allowing the audience to know what they are reading is important and draws attention to the website. These colours will allow the audience to know that the information they are reading is important but the white allows them to feel calm as it is neutral. The font used is basic so it is easy and accessible for anyone to read. The purpose of a campaign based website is to allow the audience to gain more information about the campaign and read about people that may have been in experience allowing the audience to have a background based on the website. The website can also be a platform to portray the campaigns moving images and poster.
Unwomen moving
image
The purpose of the video is to give the audience an ideal
idea of what their victims go through on a daily basis and all the emotions
they may have felt within this process every single day. The mood and
atmosphere of this campaign is frantic and upbeat. this to represent how the
victims feel and give the audience an idea of how they may actually feel inside
which contrasts with how they look on the outside. This campaign is formal and
serious to get the message across to the audience. There have been subtitles
added within the moving image so that the audience is able to understand what
each victim is saying due to the fact that this has been taken in south Asia and
the women based within the video speak in another language. Moving images allow the audience to be able to have a visual view of what is going on within the campaign and see if they have made any changes within the few years the campaign has been known. I believe that moving images also allow the audience to analyse whether the campaigns purpose is either false or true, as there may be many fake campaigns in todays community are trying to gain money through their fake campaigns.
