ASA and PCC

About ASA

The Advertising Standards Authority is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
In this section you can find out how advertising regulation works, who our key people are and information about our performance.

The Press Complaints Commission (PCC) is a voluntary regulatory body for British printed newspapers and magazines, consisting of representatives of the major publishers. 

IPSO – Independent press standards organisation

Working on complaints made by individuals or organisations

1 Accuracy

2 Opportunity to reply
3 Privacy
4 Harassment
5 Intrusion into grief or shock
6 Children
7 Children in sex cases
8 Hospitals
9 Reporting of Crime
10 Clandestine devices
11 Victims of sexual assault
12 Discrimination
13 Financial journalism
14 Confidential sources
15 Witness payments in criminal trials
16 Payment to criminals

Narrative todorov

Genre example	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance	The females want to make their boyfriends perfect	They boys realise what the girls are doing so begin to act exactly as their girlfriends would like	They finally realise that they don’t like the fact that everything is too perfect	Everyone realises that they are all following each other according to a book	They stop following these rules in the book and live a happy relationship like they had before.
Horror	The two young girls want to resurrect a body which was once dead.	They put the best body parts together connected to the boys head.	They try to summon the body to come alive but it doesn’t resurrect.	One of the girls says her sorrys to the body but then she’s caught be the security guard and the body finally comes to life.	One of the girls are now reunited with her resurrected boyfriend.
Action	There is a man trying to sell his items to a customer.	The Man that the item was going to be sold to suspects something from the seller.	He pushes the man away from him and then sees that the seller has a police badge suggesting he’s a police officer/ investigator	They fight for a short while and the customer grabs the gun off the seller. He then shoots the police man injuring his leg.	The customer drives away in his car to get as far as possible threatening the police man to make sure he doesn’t come after him.
Sci Fi	One storm trooper has finally realised that he doesn’t want to be part of this act anymore so decides to run away.	He finds a girl and fakes his name since he doesn’t have an identity and he also fakes his job so that he doesn’t have to return to his previous life	The storm trooper who ran away is being hunted at he is wanted for being fake and leaving his team.	The girl finally realises he’s a storm trooper therefore they have a argument and split from each other	In the end they join back together and help defeat those looking for him and end up being part of the hero’s league.

Audience profile

 

Things to cover/complete	Completed and uploaded to your blog?
1.     Purpose of audience profiling for your campaign	It is important to create an audience profile so colleagues working for you are aware of who are our primary audiences and a bit more background information based on them. It is also useful for when you need to pitch the campaign.
2.     Using research data to develop a profile.	Link to your research.
3.     Use of demographics (gender, age socio-economic background, race, occupation, income, education).	The age will differ in between the ages of 11-19 years of age, Our campaign is targeted towards both males and females, The campaign should help all races, It should benefit for the lower class, and their income would be most likely be low meaning they’ll be earning benefits. In conclusion since it is targeted towards children and young adults they should be in school/college or university.
4.     Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	Use of devices, high use of social media, Applications (Snapchat, Instagram, twitter, Tumblr, Facebook, WhatsApp) high branded clothing.
5.     Data (box office, sales figures, ratings, circulation, website hits).
6.     Presentation of audience research information.
7.     Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.

 

 

 

Primary research-survey

Create your own user feedback survey

Secondary research- S.W.O.T

Secondary research: Campaign

S.W.O.T

      Strengths:

• We were able to gain more information.
• It’s free to research information we need therefore there was no loss of money.
• We were able to know that abuse happens to both genders (girls and boys).
• We had a clear target audience (Teenagers 16-19 year olds living in North and east London).
• We were able to analyse whether friends or family were trusted for these teenagers to talk to them whether they needed help therefore we knew that if they weren’t trusted ChildLine would be instead.
• All questions helped with our campaign.
• With our Quantitative it helped us know the percentages for our questions in our survey.
• Open questions helped us gain qualitative data

Weaknesses:

• We didn’t get many people to answer our survey therefore it delayed our analysis.
• The ratio of girl to boys was not equal meaning it wasn’t a fair investigation.
• We couldn’t find everything that we wanted to research to help us back up our campaigning ideas with more ideas on what to do.
• Although we gained information from the internet not everything could be believed as anyone could write anything on the internet.
• It was time consuming.
• We lacked a wide audience due to the fact we were only able to ask questions to people in our media class.

Opportunities:

• The survey helped with our pre-production.
• We were able to know whether our target audience would agree with our campaign.
• We will help the audience have a broader awareness due to child abuse and help them realise that hitting a child isn’t the only abuse. They can be abuse through physical and verbal abuse too.

Threat:

• If there is any other campaign that has the same message as our group it would be harder to tell which campaign is which especially if their storyline is similar to ours.
• People may use the copyright legislation on us if we haven’t don’t our research in depth and coincidentally have the exact same storyline as another campaign that already exist in the media production.
• We may offend different ethnicities if we are not careful with the way we represent ourselves, For example; If all our characters are black the audience may analyse that in a different content and therefore make a conclusion that all black citizens behave in a negative manner.
• Our campaigns when promoted must be secure. There have been many signs of hackers using other campaigns to twist and manipulate their audience. This is a large problem therefore we must make sure that all our accounts are secure and safe causing no problems on social media.

Primary research- S.W.O.T

Audience research

Primary research:

Strengths:

• We have a strong plot which helps us with our campaigning idea
• The message (ChildLine)
• Lighting
• Location
• Props
• Sound
• Purpose
• As the college provides us with equipment our research will be free

Weaknesses:

• No script for our dialogue
• No secured location
• Cameraman
• We don't know if what we find is reliable

Opportunities:
Our campaign may go viral via social media meaning that our message will be known to teenagers which are our target audience and even adults and children being our secondary audience.  Our campaign can be turned into a published advert that would be hung up on buses, billboards, TV adverts.

Threats:

Other campaigns may have the same plot as our campaign meaning there will be some competition within the moving image media industry. There may be another campaign which already exist that has the same plot and it may seem like our team has acted upon copyright. We must also find a way not to offend the public.

Primary research- Survey analysis

Survey analysis from BlessingAnakambi

Case of DIY and social media

Unit 1 A.4 Comprehensive piece

Process and developments of moving images

Multimedia technology and consumption

Interview with two adults// Digital technology

Q1) what devices do they use?

Q2) Apps/Features?

Q3) How often?

Q4) How important is the technology to them?

Q5) is the digital technology good or bad to them?        

Dad:

1. He mostly use either his phone (HTC) or his laptop.
2. He mostly uses the internet browser on his laptop so he is able to watch “Congo Mokili” which is a News report based on the democratic republic of Congo.
3. He uses his phone once in a while but his on his laptop everyday
4. Both of his technologies are important to him as he creates websites for our church and he can contact people from church to gain information or send them to link so they can view it
5. Digital technology is good as it is updated and modern.

Mum:

1. She mostly uses phone (Samsung Galaxy).
2. On her phone she is able to access the Facebook application to talk to family who are local or abroad.
3. Whenever she has holidays or she isn’t at work she is able to use her phone.
4. The technology is important to her as she can receive information from Congo about the people that rent her house since she is the landlord.
5. Digital technology is good because before it was difficult to be able to stay in touch with our family in Africa, Europe or America but now as it is modern it is easier to talk to someone you haven’t seen in over a year.

Regulatory Bodies

Regulatory bodies from Blessing Anakambi

Synergy

Media sectors powerpoint disney princesses from Rosietta Anakambi

Media sectors and audiences

Moving images

 

 

 

 

 

 

I have chosen these films, documentaries and animations as they all are interesting to me and hold conflict and a dystopian environment, if they are not dystopian all the time there could be series where there is some sort of darkness lurking around.  The biggest sectors out of all my choices are Moesha, My wife and kids, The fresh prince of bel-air, The Enfield poltergeist, Tom and Jerry and Looney tunes because not only do they get over millions of view they also hold advertisemts which will be sponsored by them and helping each advertisement gain customers however each film presented in my montage may also present advertisements depending on how they are screened. For example, the cinema or legal movie website like Netflix. In the cinema adverts are presented before the movie and on Netflix the adverts are all over the webpage.

Audio

 

Advertisements would often use models which are appealing to the audience to get men and women to buy their product or they would use popular celebrities therefore people are able to see that their favourite sportsmen, artist or any other celebrity title also wears what they are advertising therefore this draws customers in to buy their items.  They also may create an advert which has a quote that deepens the meaning of what they are trying to portray throughout the image. It may also contain a fact to back up their purpose for the advert.

 

 

 

 

 

 

 

 

Publishing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

E-magazines and E-newspapers is a modern way for people to gain access about their environment without having to go buy a newspaper or magazine. This tells us that sooner or later devices that people use on a daily bases will soon hold everything we need. Therefore it could lead to a debate, what else can we lose? It is very likely that in the years to come workers will not be needed anymore has robots are going to take over. As they have already saved us from cutting trees down and wasting ink we now have access online.

 

Websites

 

All these websites are useful to me as they help me do the thigs I love for example, stay in contact with my friends, keep in touch with the outside world by knowing whats trending in their area and listen to music but not just mi=usic they also contin my favourite djs like DJ Edott,DJ Kwamz, DJ Skyers, Deejay why, DJ Larni, DJ Keaun and many more. All these websites link together for me as I am a WANF DJ’s/ SV DANCERS/AHM  promoter therefore once djs uploud their mixes I am able to access them and uploud it on to facebook and twitter and with SV and AHM I am able to grab videos of them as they send it to me via whatsapp and upload them on facebook and twitter for the rest of europe to see even Africa.

Game

 

 

 

 

 

 

 

Each of these games are able to draw children in as they use colours to indicate what gender would like the game for example, pink is for girls and blue is usually for boys. They would also use famous celebrities that children would most likely like therefore want to play the game. When I was younger there was no such thing as a 7 year old child being able to access a phone and message their friends therefore these applications where the only way to entertain me.