Task 1b: Comparison

Purpose of digitally published products

The use of digital technology to replace written material so that it can be spread and accessed through computerized electronic devices. The original term "electronic publishing," is slowly being replaced by the terms electronic publishing and digital publishing. All three to describe the same technology, however, the term "digital publishing" is most frequently used by companies offering electronic services.

The purpose of digitally publishing within advert photography there is usually a focus point so that the audience focuses on that specific object. For example, in this advert image chosen the Starbucks cup is the depth-of-field so that it is the main focus as the advert oi marketing the object therefore it’ll gain more customers. However, Flyers can also be seen as advertising events/parties etc. Flyers need to be interesting and full with colours depending on the topic to promote their topic. For the flyer I have chosen the producer has used flags which relate to what they are trying to promote to their audience. They have also made it clear what this flyer is meant to present by the text on the flyer. They have also made additional contacts so the audience is always connected by adding where there can listen to the mix being promoted and the DJs contact information.