Improved moodoard

Focus group

Improved brainstorm

Pitch

Pitch work from Blessing Anakambi

Media industry

Narrative todorov

Genre example	Establishing problem	Elaboration / development	Complication	Action climax	Resolution
Romance	The females want to make their boyfriends perfect	They boys realise what the girls are doing so begin to act exactly as their girlfriends would like	They finally realise that they don’t like the fact that everything is too perfect	Everyone realises that they are all following each other according to a book	They stop following these rules in the book and live a happy relationship like they had before.
Horror	The two young girls want to resurrect a body which was once dead.	They put the best body parts together connected to the boys head.	They try to summon the body to come alive but it doesn’t resurrect.	One of the girls says her sorrys to the body but then she’s caught be the security guard and the body finally comes to life.	One of the girls are now reunited with her resurrected boyfriend.
Action	There is a man trying to sell his items to a customer.	The Man that the item was going to be sold to suspects something from the seller.	He pushes the man away from him and then sees that the seller has a police badge suggesting he’s a police officer/ investigator	They fight for a short while and the customer grabs the gun off the seller. He then shoots the police man injuring his leg.	The customer drives away in his car to get as far as possible threatening the police man to make sure he doesn’t come after him.
Sci Fi	One storm trooper has finally realised that he doesn’t want to be part of this act anymore so decides to run away.	He finds a girl and fakes his name since he doesn’t have an identity and he also fakes his job so that he doesn’t have to return to his previous life	The storm trooper who ran away is being hunted at he is wanted for being fake and leaving his team.	The girl finally realises he’s a storm trooper therefore they have a argument and split from each other	In the end they join back together and help defeat those looking for him and end up being part of the hero’s league.

Horizontal and Vertical integration

Audience profile

 

Things to cover/complete	Completed and uploaded to your blog?
1.     Purpose of audience profiling for your campaign	It is important to create an audience profile so colleagues working for you are aware of who are our primary audiences and a bit more background information based on them. It is also useful for when you need to pitch the campaign.
2.     Using research data to develop a profile.	Link to your research.
3.     Use of demographics (gender, age socio-economic background, race, occupation, income, education).	The age will differ in between the ages of 11-19 years of age, Our campaign is targeted towards both males and females, The campaign should help all races, It should benefit for the lower class, and their income would be most likely be low meaning they’ll be earning benefits. In conclusion since it is targeted towards children and young adults they should be in school/college or university.
4.     Patterns of consumer behaviour (genre choices, products consumed, impact of technology).	Use of devices, high use of social media, Applications (Snapchat, Instagram, twitter, Tumblr, Facebook, WhatsApp) high branded clothing.
5.     Data (box office, sales figures, ratings, circulation, website hits).
6.     Presentation of audience research information.
7.     Interpretation of audience and product data from charts, pie charts, graphs, tables and reviews.

 

 

 

Unit 8 revision notes

UNIT 8 REVISION NOTES.

Regulatory bodies:

·         OFCOM – Office of Communications

·         PEGI – Pan European game information

·         BBFC- British Border Of Film Classification.

·         ASA – Advertising Standards Association

 

Sources of income:

·         Advertising

·         Tax Payers’ Money

·         Sales

·         Competitions

·         Sponsorships Grants

 

 

Responsibilities of a private media broadcaster:

·         Deliver profits

·         Eliminate competition

·         Commercial success

·         Increase audience share.

·         Identify new markets

·         Expand markets and market share

·         Lead technological innovation

 

 

Disadvantages of Relying on private funding.

·         Reliance on popularity for future productions

·         Budgetary considerations

·         Editorial steers for commercial reasons

·         Lack of financial security.

 

Examples of Unpaid work

·         Internship

·         Work experience

·         volunteering

 

Self-employed roles within the media department

·         Photographers

·         Sound recordist

·         Directors

 

 

Copyright bodies.

·         PRS – performing rights society.

 

Benefits of Copyright Legislation.

·         Control over who is allowed access

·         Control over associations with copyrighted materials

·         Ensure income from material

·         Diversify sources of income

·         Control over the use of copyrighted material

 

Nieche Programming

• Unique
• Small, specific target audience
• Targeted market campaigns.

Legal and moral

Code of conduct (BCAP)

There may be many threats in our campaign (ChildLine). As our campaign is based on children we must make sure that children under the age of 16 are able to watch this so that it is suitable for them to watch it as an advertisement therefore there will be no foul language as it is directed to children under the age of 16 as well as teenagers. The message must also be clear within letting child know that they do not do the opposite of what we are trying to tell them for example;

• “Advertisement must not condone, encourage or feature children going off alone or with strangers.”
• “Advertisements must not condone or encourage bullying.”
• “Advertisements must not portray or represent children in a sexual way”
• “Child actors may feature in advertisements but care must be taken to ensure that those advertisements neither mislead nor exploit children's inexperience, credulity or sense of loyalty.”

Since the advertisement will be presented on a television or YouTube we will make sure that any special effects or techniques do not affect the target audience. People with medical issues such as epilepsy should be able to view the advert without any problems therefore although it may contain some flashing images we will make that known in the beginning of our advert and make the flashes not as strong (dimmed). The volume must also not be too loud making viewers have to turn down the volume in addition to that we will measure the loudness making sure that it will be suitable to watch and not affect viewers who may suffer from ear aches or causes annoyance. The content will not condone the audience with distress or fear or encourage any anti-social and violence.

We will also make sure there is no racial abuse or it is not prejudicial/stereotypical. Since the characters seem to all be of the same race we will try and add more characters who will be of a different race than the current ones we will use at the moment.

• “Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it.”

We will not identify specific people in our campaign advertisement due to the fact we may offend or give a bias opinion based on this person. At the end of our advertisement there should be contact info that anyone will be able to contact apart from the ChildLine telephone number which people would be able to contact if they feel the need to contact us if we have any how offended someone during this advertisement.

• “References to anyone who is dead must be handled with particular care to avoid causing offence or distress.”

If we would wish to make the campaign almost like a memorial to someone who has passed away we must ask for consent from family members before we can go ahead with the film making otherwise we may cause the audience to feel distressed or upset during certain scenes.




Improved version:

Code of conduct (BCAP)

Our message within the campaign must not be misleading and we must stick to BCAP and ASA to make sure we do not offend or harm any viewers.

• “Advertisements must not condone or encourage bullying.”

As our campaign is directed towards children who may be bullied we will make sure that the message within the storylines do not encourage bullying therefore we will have to ask our target audience for feedback within each storyline to make sure there is no message encouraging bullying. If there is sign of a misleading message we shall discount that storyline and change the story.

• “Advertisements must not portray or represent children in a sexual way”

There may be many threats in our campaign (ChildLine). As our campaign is based on children we must make sure that children under the age of 16 are able to watch this so that it is suitable for them to watch it as an advertisement therefore there will be no foul language or sexual content as it is directed to children under the age of 16 as well as teenagers.

• “Child actors may feature in advertisements but care must be taken to ensure that those advertisements neither mislead nor exploit children's inexperience, credulity or sense of loyalty.”

Any child actor being used within the campaign must not act as if they are losing their sense of innocence no matter the current storyline as this may harm the child. If there is any sign of exploitation the storyline will not occur during the campaign as it may offend many adults.

•  “Marketers must not unfairly portray or refer to anyone in an adverse or offensive way unless that person has given the marketer written permission to allow it.”

We will not identify specific people in our campaign advertisement due to the fact we may offend or give a bias opinion based on this person. At the end of our advertisement there should be contact info that anyone will be able to contact apart from the ChildLine telephone number which people would be able to contact if they feel the need to contact us if we have any how offended someone during this advertisement. We will also make sure there is no racial abuse or it is not prejudicial/stereotypical. Since the characters seem to all be of the same race we will try and add more characters who will be of a different race than the current ones we will use at the moment.

• “References to anyone who is dead must be handled with particular care to avoid causing offence or distress.”

If we would wish to make the campaign almost like a memorial to someone who has passed away we must ask for consent from family members before we can go ahead with the film making otherwise we may cause the audience to feel distressed or upset during certain scenes.

Since the advertisement will be presented on a television or YouTube we will make sure that any special effects or techniques do not affect the target audience. People with medical issues such as epilepsy should be able to view the advert without any problems therefore although it may contain some flashing images we will make that known in the beginning of our advert and make the flashes not as strong (dimmed). The volume must also not be too loud making viewers have to turn down the volume in addition to that we will measure the loudness making sure that it will be suitable to watch and not affect viewers who may suffer from ear aches or causes annoyance. The content will not condone the audience with distress or fear or encourage any anti-social and violence.

Moodboard

Video feedback & Commentary

Proposal

Child Line Campaign.

Audience – Our target audience are teenagers roughly 11- 17 and our secondary audience would be people around our primary audience such as teachers, parents, older siblings, classmates etc.

Purpose – Our main Purpose is to let teenagers know that whenever they have a problem and they feel like nobody is there, child line will be there for them whenever they need them so we want to encourage more teens and children to talk about their issues to someone they trust if not childline to help stop what they are going through and to prevent it from happening to others.

Platform – we want out campaign to be available on TV on channels mostly mainstream channels where children, teens and adults would be watching and also on YouTube on the sides or before videos.

Brief/summary – Each teenager have a problem of their own problems and take it out on each other therefore everyone has a problem of their own. These problems consist of Bullying, Relationships, emotional abuse and domestic violence. We want to show a character called Chantelle who is in a domestic relationship and has a heated argument with her boyfriend and he puts her down emotionally and eventually calls child line for help. We don't want to use violence as our target audience are young viewers. Other storylines are Jerome getting cyber bullied and Abdullah getting g pressured by gangs.

Length – We aim for our campaign to be 1:00-1:30. We think this is enough time to show all we want to show without dragging out the story and making it long.

Images - in our campaign we will include videos that we would have created ourselves. These videos may include Children crying. Walking alone and captions

Logistics – we can use the TV studio, Performing& arts studio to film although we may not use these as we want our campaign video to be realistic showing the daily routines of the characters’ lives which would be based in places more like outside in corridors etc.

Resources – lights, camera, and tripod - these resources are given to us and we may use other props.

Brainstorm

Primary research-survey

Create your own user feedback survey

Secondary research- S.W.O.T

Secondary research: Campaign

S.W.O.T

      Strengths:

• We were able to gain more information.
• It’s free to research information we need therefore there was no loss of money.
• We were able to know that abuse happens to both genders (girls and boys).
• We had a clear target audience (Teenagers 16-19 year olds living in North and east London).
• We were able to analyse whether friends or family were trusted for these teenagers to talk to them whether they needed help therefore we knew that if they weren’t trusted ChildLine would be instead.
• All questions helped with our campaign.
• With our Quantitative it helped us know the percentages for our questions in our survey.
• Open questions helped us gain qualitative data

Weaknesses:

• We didn’t get many people to answer our survey therefore it delayed our analysis.
• The ratio of girl to boys was not equal meaning it wasn’t a fair investigation.
• We couldn’t find everything that we wanted to research to help us back up our campaigning ideas with more ideas on what to do.
• Although we gained information from the internet not everything could be believed as anyone could write anything on the internet.
• It was time consuming.
• We lacked a wide audience due to the fact we were only able to ask questions to people in our media class.

Opportunities:

• The survey helped with our pre-production.
• We were able to know whether our target audience would agree with our campaign.
• We will help the audience have a broader awareness due to child abuse and help them realise that hitting a child isn’t the only abuse. They can be abuse through physical and verbal abuse too.

Threat:

• If there is any other campaign that has the same message as our group it would be harder to tell which campaign is which especially if their storyline is similar to ours.
• People may use the copyright legislation on us if we haven’t don’t our research in depth and coincidentally have the exact same storyline as another campaign that already exist in the media production.
• We may offend different ethnicities if we are not careful with the way we represent ourselves, For example; If all our characters are black the audience may analyse that in a different content and therefore make a conclusion that all black citizens behave in a negative manner.
• Our campaigns when promoted must be secure. There have been many signs of hackers using other campaigns to twist and manipulate their audience. This is a large problem therefore we must make sure that all our accounts are secure and safe causing no problems on social media.

Primary research- S.W.O.T

Audience research

Primary research:

Strengths:

• We have a strong plot which helps us with our campaigning idea
• The message (ChildLine)
• Lighting
• Location
• Props
• Sound
• Purpose
• As the college provides us with equipment our research will be free

Weaknesses:

• No script for our dialogue
• No secured location
• Cameraman
• We don't know if what we find is reliable

Opportunities:
Our campaign may go viral via social media meaning that our message will be known to teenagers which are our target audience and even adults and children being our secondary audience.  Our campaign can be turned into a published advert that would be hung up on buses, billboards, TV adverts.

Threats:

Other campaigns may have the same plot as our campaign meaning there will be some competition within the moving image media industry. There may be another campaign which already exist that has the same plot and it may seem like our team has acted upon copyright. We must also find a way not to offend the public.

Primary research- Survey analysis

Survey analysis from BlessingAnakambi

Case of DIY and social media

Freelance

Unit 1 A.4 Comprehensive piece