Secondary research- S.W.O.T

Secondary research: Campaign

S.W.O.T

      Strengths:

• We were able to gain more information.
• It’s free to research information we need therefore there was no loss of money.
• We were able to know that abuse happens to both genders (girls and boys).
• We had a clear target audience (Teenagers 16-19 year olds living in North and east London).
• We were able to analyse whether friends or family were trusted for these teenagers to talk to them whether they needed help therefore we knew that if they weren’t trusted ChildLine would be instead.
• All questions helped with our campaign.
• With our Quantitative it helped us know the percentages for our questions in our survey.
• Open questions helped us gain qualitative data

Weaknesses:

• We didn’t get many people to answer our survey therefore it delayed our analysis.
• The ratio of girl to boys was not equal meaning it wasn’t a fair investigation.
• We couldn’t find everything that we wanted to research to help us back up our campaigning ideas with more ideas on what to do.
• Although we gained information from the internet not everything could be believed as anyone could write anything on the internet.
• It was time consuming.
• We lacked a wide audience due to the fact we were only able to ask questions to people in our media class.

Opportunities:

• The survey helped with our pre-production.
• We were able to know whether our target audience would agree with our campaign.
• We will help the audience have a broader awareness due to child abuse and help them realise that hitting a child isn’t the only abuse. They can be abuse through physical and verbal abuse too.

Threat:

• If there is any other campaign that has the same message as our group it would be harder to tell which campaign is which especially if their storyline is similar to ours.
• People may use the copyright legislation on us if we haven’t don’t our research in depth and coincidentally have the exact same storyline as another campaign that already exist in the media production.
• We may offend different ethnicities if we are not careful with the way we represent ourselves, For example; If all our characters are black the audience may analyse that in a different content and therefore make a conclusion that all black citizens behave in a negative manner.
• Our campaigns when promoted must be secure. There have been many signs of hackers using other campaigns to twist and manipulate their audience. This is a large problem therefore we must make sure that all our accounts are secure and safe causing no problems on social media.