|
Things to
cover/complete
|
Completed and uploaded
to your blog?
|
|
1.
Purpose
of audience profiling for your campaign
|
It
is important to create an audience profile so colleagues working for you are
aware of who are our primary audiences and a bit more background information
based on them. It is also useful for when you need to pitch the campaign.
|
|
2.
Using
research data to develop a profile.
|
Link
to your research.
|
|
3.
Use
of demographics (gender, age socio-economic background, race, occupation,
income, education).
|
The
age will differ in between the ages of 11-19 years of age, Our campaign is
targeted towards both males and females, The campaign should help all races,
It should benefit for the lower class, and their income would be most likely
be low meaning they’ll be earning benefits. In conclusion since it is
targeted towards children and young adults they should be in school/college
or university.
|
|
4.
Patterns
of consumer behaviour (genre choices, products consumed, impact of
technology).
|
Use
of devices, high use of social media, Applications (Snapchat, Instagram,
twitter, Tumblr, Facebook,
WhatsApp)
high branded clothing.
|
|
5.
Data
(box office, sales figures, ratings, circulation, website hits).
|
|
|
6.
Presentation
of audience research information.
|
|
|
7.
Interpretation
of audience and product data from charts, pie charts, graphs, tables and
reviews.
|
|
Friday, 18 November 2016
Audience profile
Subscribe to:
Post Comments (Atom)
Good :)
ReplyDeleteFor row 5 - find a film or show and the ratings, sales and figures to add in
For the last two rows add in 'see on blog' as you have your research data uploaded already (primary&secondary research).
Well done! Everything is uploaded and up to date. Blog is well presented and you have completed all tasks with full understanding. Keep up the good work!
ReplyDelete