Proposal

Child Line Campaign.

Audience – Our target audience are teenagers roughly 11- 17 and our secondary audience would be people around our primary audience such as teachers, parents, older siblings, classmates etc.

Purpose – Our main Purpose is to let teenagers know that whenever they have a problem and they feel like nobody is there, child line will be there for them whenever they need them so we want to encourage more teens and children to talk about their issues to someone they trust if not childline to help stop what they are going through and to prevent it from happening to others.

Platform – we want out campaign to be available on TV on channels mostly mainstream channels where children, teens and adults would be watching and also on YouTube on the sides or before videos.

Brief/summary – Each teenager have a problem of their own problems and take it out on each other therefore everyone has a problem of their own. These problems consist of Bullying, Relationships, emotional abuse and domestic violence. We want to show a character called Chantelle who is in a domestic relationship and has a heated argument with her boyfriend and he puts her down emotionally and eventually calls child line for help. We don't want to use violence as our target audience are young viewers. Other storylines are Jerome getting cyber bullied and Abdullah getting g pressured by gangs.

Length – We aim for our campaign to be 1:00-1:30. We think this is enough time to show all we want to show without dragging out the story and making it long.

Images - in our campaign we will include videos that we would have created ourselves. These videos may include Children crying. Walking alone and captions

Logistics – we can use the TV studio, Performing& arts studio to film although we may not use these as we want our campaign video to be realistic showing the daily routines of the characters’ lives which would be based in places more like outside in corridors etc.

Resources – lights, camera, and tripod - these resources are given to us and we may use other props.